Specialise in International Marketing Strategy
Marketing is an essential component of organisational success; few organisations remain unaffected by patterns of change within the global marketplace. Whether seeking employment opportunities overseas or exploring global influences in a home market, international marketing strategy influences virtually all professionals.
Our International Marketing Strategy MSc offers students the opportunity to develop specialist skills in the field of marketing such as the ability to think strategically and international marketing management.
What you will study
The course comprises seven modules which are reflective of the fundamental issues and strategic decisions underpinning the sphere of international marketing; students are encouraged to consider topics such as market identification and entry, the impact of global trends and cultural drivers of customer behaviour.
Tuition is delivered by a team of experienced members of staff with specialist knowledge of their specific fields; teaching methods such as workshop and lecture sessions which place emphasis on participation allow students to gain not only subject-specific knowledge but also confidence in their own abilities.
Modules for this masters course
- Marketing Principles and Management
- International Marketing Strategy
- The Global Marketing Context
- International Marketing Communication
- International Marketing Intelligence and Research
- Strategic Digital Marketing
- Dissertation and Research Methods